Are you more Sofia Richie in a neutral cashmere set or Rihanna in head-to-toe Fendi logos? Welcome to the great style divide of 2025: Quiet Luxury vs Loud Branding.
Quiet Luxury, propelled by The Row, Loro Piana, and the TikTok “old money” aesthetic, is all about stealth wealth—muted tones, fine tailoring, and timeless silhouettes. It whispers status, not shouts it.
Meanwhile, Loud Branding is louder than ever. Think Supreme x Louis Vuitton, Diesel’s massive logos, and even vintage Gucci monograms. It’s brash, bold, and loved by a new wave of expressive, maximalist dressers.
What’s behind the split? Identity politics, economic commentary, and good old-fashioned fashion rebellion. Some want escapism and fantasy (bring on the logos). Others seek discretion and durability.
Spoiler: both tribes are valid. And the best dressers? They mix both. A Céline trench over a vintage Dior logo tee? Chef’s kiss.
