“A 2022 survey of 1,000 women found that 80% over-cleanse—and it’s causing a 50% spike in barrier damage. Dermatologists say your 10-step routine could be the culprit. Here’s how to fix it.”
The Over-Cleansing Epidemic
Stat: Washing your face more than 2x/day strips 30% of natural oils, leading to dryness, breakouts, and sensitivity (Journal of Dermatology).
Dr. Whitney Bowe, author of The Beauty of Dirty Skin:
“Your skin barrier is like a brick wall. Over-cleansing removes the ‘mortar’ (lipids), leaving cracks for irritants to invade.”
The 5-Minute Routine That Works Better Than 10 Steps
Actionable Takeaways:
Cleanse Smarter
Dry skin: Use micellar water (try Bioderma Sensibio).
Oily skin: Gel cleanser (CeraVe Foaming Cleanser).
Treat Strategically
Skip toner; apply SkinCeuticals C E Ferulic (vitamin C serum) on damp skin.
Protect Relentlessly
Finish with EltaMD UV Clear SPF 46—the only non-negotiable step.
Pro Tip: “Retinol belongs in your PM routine—never AM,” says Dr. Shereene Idriss.
The Takeaway
Less is more. Ditch the a.m. product overload and let your skin heal.
“Will you simplify your routine? Comment your AM staples below!”
